Browsing through my RSS reader I came across a interesting post from Neil Patel titled 8 Things I Wish I Knew When Starting My First Business. As you probably know Neil, despite being 24 or so, has already launched a myriad of successful online companies, so the guy knows what he is talking about.

Article marketing is the practice of posting keyword-focused articles on article sites that then syndicate your content. The reason this is an important website promotion technique is because some of these article syndication sites have a significant readership following.

The title tag (the description that appears on the top of the browser) of your site is one of the most important factors determining the search engine results position (SERP).

The ALT tag, sometimes referred as the alternative tag, goes inside image codes to tell search engines what the image is about. An example of an ALT tag is:

The “301 Permanent Redirect” is the most efficient and search engine friendly method for redirecting websites. You can use it in several situations, including:

• to redirect an old website to a new address
• to setup several domains pointing to one website
• to enforce only one version of your website (www. or no-www)
• to harmonize a URL structure change

There are several ways to setup a 301 Redirect, below I will cover the most used ones:

It is widely accepted that .edu and .gov backlinks carry a larger weight for search engine algorithms. Despite the fact that Google has never admitted it (sometimes it even neglected) most SEO and online marketing experts would confirm that .edu and .gov links outperform other extensions in terms of search ranking juice. There are several ways to collect those links, below I will explain two of them, depending on whether your blog has relevant content to educational and governmental websites or not.

Having an optimal URL structure for your website straight from the beginning is very important, both because it will attract more readers and because it will be really difficult to change it afterwards.

An optimal URL structure will not use numbers or strange characters on the permalinks, it will be short and describe the content of the page.

Here is an example of a poor URL structure:

Why squander four syllables on “advertisement” when “ad” conveys the same thought in one? That’s the motivation behind Clipping – the shortening of an existing word or term.