Many business people look at a designer as someone interested primarily in making things look pretty. On the other side, many designers look at today's business marketer as a literalist willing to sacrifice quality to improve the bottom line. When this kind of stereotyping occurs, it's hard to imagine a successful outcome.

In fact, the whole process usually heads seriously south. The agency may be fired. The marketing manager may be put in a compromising position with management or lose his or her job. Or, the whole project may have to be started over — with half the time to complete it as before.

Print advertising, especially in vertical trade publications, is a viable medium that many B2B  companies rely on for results. Regrettably, most ads don’t accomplish much. Often it’s because they don’t seem to know how to communicate with their audiences. What to say and what not to say. How to focus on one relevant idea. How to provide the right kind and right amount of corroboration. How to get professional skeptics not just to listen — but to believe. Here are fourteen points to keep in mind for your next print campaign.

As we go through the recession more and more business, shops, enterprises are cutting costs and also in some instance closing down. On the other hand online spending saw a 17% increase in 2008 despite the economy turn down,

Tips on good communication whether it be via email or telephone.

Green design agency? It does exist. The “triple bottom line: as it is called (People, Profit and the Planet) underlines the need for sustainable design within the drivers of any business.

This article has been created to help you understand how having a web site may benefit your ability to sell your product. These days it seems that everybody is touting the “money making advantages” of putting your business on the Internet. What does that really mean?

Starbucks is trialing a new coffee called Starbucks Via in its London cafés. Unlike the chain's traditional fare, it is an instant coffee that offers consumers the opportunity to enjoy their favourite brew in the comfort of their own homes.

What is driving the product launch is no mystery. Via is an attempt to retain sales, albeit less profitable ones, from recession-hit consumers who are spending less on life's little luxuries, like Grande Caffè Lattes.

Culture is the cumulative concept that encompasses knowledge, belief, customs, practices and any other habits acquired by people as members of society. A culture operates primarily by setting loose boundaries for individual behavior. Culture, in effect, provides the framework within which individuals and households function. A major consequence of culture is its impact on consumption patterns of individuals and institutions. Depending on the underlying cultural philosophy consumers tend to follow certain consumption patterns. Successful brands have been able to adopt their branding strategies in line with this dominant cultural philosophy and weave their brands into the cultural fiber.

How important is research in Naming? You be the judge...

1. Reebok had to backpedal after it blundered with the launch of a running shoe for women named the INCUBUS. The dictionary says an incubus is “an evil spirit believed to descend upon and have sex with women while they sleep.”

Why squander four syllables on “advertisement” when “ad” conveys the same thought in one? That’s the motivation behind Clipping – the shortening of an existing word or term.