personally searched for months, many years ago, to find the right hosting company for me and it wasn't easy. I can only imagine what it might be like for end users doing the same.

There are many hosting comapnies to choose from and what you have to consider is "what do I need" and "what am I likely to need".

The second question can be answered by a designer as they should be able to help you realise the potential of your concept and what the site might do for your business in the coming months and years.